2010 Ford Ranger
The star attraction at Ford’s stand at the Thailand Motor Expo that runs from November 28 to December 10 is the Ranger Max pickup truck concept. A team of Ford truck specialists in Thailand worked closely with Ford’s Australia-based Asia Pacific and Africa design team, led by Paul Gibson, to create the Ranger Max. According to Ford, many of the design cues seen on the concept could find their way into the next-generation production model of the Ranger.
Russell and Smith Ford
2012 Ford Ranger
Orange paintwork aside, the Range Max sports a new fascia with a huge three-bar chrome grille, a customized hard tonneau cover at the rear of the vehicle and what Ford calls a “Sportsbar” which attaches to the pickup bed and arches across the vehicle. A set of deep-dish, 18-inch alloy concept wheels and custom technical-look P285/60R18 tires with a chunky tread pattern finish the Ranger Max’s extreme look.
2012 Ford Ranger
“The tough style of Ranger Max is based on the capability and versatility that make Ford Ranger the choice of the most demanding truck owners,” said Mr. Saroj Kiatfuengfoo, senior vice president, Ford Thailand. “Ranger Max’s high-impact design and tough style appeal will excite truck enthusiasts in Thailand.”
2012 Ford Ranger
“We recognise that Thailand is the home of Ranger for Asia Pacific, and from Thailand we export Ranger around the world. We know Asia is a fusion of many cultures, and we look to Thailand as a wonderful blend of tastes, styles and emerging ideas. For this very reason, we decided to create Ranger Max in Thailand and show the high-impact truck to the world at Motor Expo,” added Mr. Kiatfuengfoo.
Will Ford have the courage to being the Thai Ranger Max to North America equiped with a Turbo V-6 Eco-boost or concede the market for small p/u trucks to Toyota and Nissan?