Vehicle personalization is a booming trend, and the Specialty Equipment Manufacturers Association anticipates the automotive aftermarket and accessories business to generate more than $27 billion this year.
“The Fiesta already offers customers a range of options to make it their own, from unique exterior colors to interior seating combinations, but with the addition of our accessory options, consumers can take Fiesta personalization to the next level,” said Sam De La Garza, Fiesta brand manager in a news release. “Each of the accessories adds a unique flavor to Fiesta, and everybody agrees they can find an accessory or graphic that matches their personality.”
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