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Four short years ago, Ford raised the bar on crossover SUVs when it introduced the Edge, a mid-size crossover SUV that successfully married cool with convenient. The Edge was an instant hit, appealing to a wide demographic and announcing Ford’s return to prominence in the passenger-car market. You can imagine, then, that the expectations for [...]
I drove the Sport model of the redesigned 2011 Ford Edge for just about a full week. My initial impressions …, even though you’re up high like in an SUV, it still drives and rides like a solid car. There’s no swaying from side to side and the Edge can tackle sharp corners just like [...]
The all-new 2012 Ford Focus is one very wired car. Get it with MyFord Touch™ and SYNC®, and you’ll be able to call, play music, ask for directions, adjust the cabin temperature and a lot more, just by using your voice. And you can get all that, an $500 value, without spending an extra dime [...]
Ford just launched a new print ad campaign for the 2011 Ford Edge. With echoes of “Mad Men” blatancy, the ad features a full-page photo of ruby red lips and a caption that reads, “The Edge understands 10,000 word commands.” Readers opting to ogle the ad for a tad are expected to eventually notice that [...]
Houston Ford Edge Excitement This week I spent some time with the Sales staff of Russell and Smith Ford in Houston . After a few minutes talking with them , it became clear there is excitement in this Dealership, and it about the new Ford Edge. I was quickly made aware of a particular saleman , who [...]
The stylish and intuitive execution of the 2011 Ford Edge interior highlights the midsize crossover’s improved craftsmanship and materials, creating an inviting environment New MyFord Touch™ driver connect technology, which provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives, comes alive in the all-new interior of the 2011 [...]
Driving into Ford’s expansive test facility, the navy Ford Edge Sport stood out, even from an eighth of a mile away. The lower hood, narrower headlights, new fenders, chrome grille and vertical daytime running lights effectively update the crossover’s style. A closer look sees a body that’s hunkered down over huge 22-inch aluminum wheels. Rich [...]
The new Ford Edge, one of the cars Ford credits for helping it grab non-traditional Ford buyers, comes with a brand new engine for the U.S. market. The 2.0-liter four-cylinder engine, with direct fuel injection and a single turbocharger, will give the Ford Edge with EcoBoost the ability to deliver the same performance as a current [...]